Products, Services and Experiences
A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want.
Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in ownership.
Experiences represent what buying the product or service will do for the customer.
Level of Products and Services
Core benefit: show the accurate time
Actual product: Swatch, high quality that meet the Swiss watch standard, young and stylish design, packed in high-quality...
