What exactly is marketing and why is it important to you as an entrepreneur?

Simply stated, marketing is everything you do to place your product or service in the hands of potential custom.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is — that's advertising. If someone else tells the young woman how handsome, smart and successful her date is — that's public relations."

S.H. Simmons

Monday, January 2, 2012

Promotion Mix

2:16 AM  GoBlogEs  

The Promotion Mix The promotion mix is the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. Advertising Sales promotion Public relations Personal selling Direct marketing Advertising Developing Advertising Programs Setting Advertising Objectives An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific time. Informative advertising is used when introducing a new product category; the objective is to build primary demand. Comparative...

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